Cola Advertising Sign

What did Max Headroom do?
I just watched it on "I Love the 80's 3D".
I get that it was a tv show, and tv movie, he was a man whose brain was downloaded into a computer, he's named after the "Maximum Headroom" sign he saw before he died.
But what was the character originally for? I know he hosted a music video program and advertised for Coca Cola and, more recently, UK Channel 4's switch to digital format.
Max Headroom was created as the computer-generated host of a music video show on Britain's Channel 4 in 1985-86.
Coca-cola sign
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